"There are lots of reasons why people get into direct selling. Once people discover our business opportunity, they see the possibilities. It challenges their imagination."

Doug DeVos, President of Amway and Alticor

  • Imagine - take charge of your future
  • Believe – in yourself and your support
  • Expand – your potential
  • Explore – you can do it!
  • Experience – you can do great things
  • Achieve – a great earning potential
  • START! Your future begins NOW!

Imagine - take charge of your future


Tetyana, born 1986, Amway Business Owner, with Amway since 2009

Imagine - Take charge of your future

Imagine a future that puts you in control. Imagine being able to fulfil your ambitions, small or large, with the extra money you earn running your own business. Simply set your goal and then achieve it. Anything is possible. Imagine a world of products that are developed with care. Fantastic brands in the categories of:

  • beauty
  • home and personal care
  • nutrition
  • household goods

Imagine a straightforward, low-risk business model that can take you as far as you want to go.

Imagine yourself as an Amway Business Owner!

Believe – in yourself and your support


Keerati, born 1985, Thai Restaurant, Customer Service, with Amway since 2011

Believe - Your personal support

As an Amway Business Owner you benefi t from the experience of others who have already done what you’re setting out to achieve. You are in business for yourself, but not by yourself. Your journey begins with the Amway Business Owner who recruits you to the business and guides you in your first steps. This is the person to look to for advice in starting and growing your business.

You don’t have to have experience in sales. Whoever you are, whatever your background, you can fi nd your personal path to success with Amway. It’s easy to be successful if you believe in yourself.

Believe in yourself as an Amway Business Owner!

Expand – your potential


Markus, born 1973, Bank employee, with Amway since 1996

Expand - Now you’re in business!

“In the first year of my business I focused on getting to know the products and establishing a base of customers who would keep re-ordering with me. Once I got comfortable doing that I wanted to grow my business more. I had lots of inspiration in the beginning. I did the Amway online e-learning courses and talked to other Amway Business Owners. Gradually I started to realise the potential in bringing other people into the business. Now that I have a group, my sales volume is much higher than I could achieve alone. There’s no doubt in my mind I’m getting ahead.”

Expand your potential as an Amway Business Owner!

Explore – you can do it!


Anna, born 1973, Choral director, with Amway since 2006

Explore - You can do it!

“When I first made the decision to start my Amway business I was looking for a way to add to my income. As a mother, I wanted to be able to provide the little fun things that make a child feel special. What appealed to me about Amway was the freedom and the control you have over your future. I saw how the person who introduced me was not only earning extra money but also enjoying the work. I thought: I can do that, too. And it’s true – I can! I have a routine now that fi ts with my life and my goals and I’m proud of what I’m doing.”

Explore the world as an Amway Business Owner!

Experience – you can do great things


Martin, born 1974, Entrepreneur, with Amway since 1994

Experience - You can do great things

“When I first came into the business I didn’t have a lot of sales experience. But I knew I wanted to be my own boss and when I read about how the Amway business plan works, I was determined to get to the top. It’s taken hard work and dedication, but now I’m experiencing the rewards of my efforts and living my dream of working for myself. I’m making a good income and I earn exclusive rewards like annual trips to exotic places around the world!“

Experience life as an Amway Business Owner!

Achieve – a great earning potential


Katarzyna, born 1978, Veterinarian, Tomasz, born 1977, Sales executive,
both with Amway since 2004

Achieve - Great earning potential

It feels good to take action. If you’ve been thinking for a while that you need a change in your life (more financial freedom, more flexibility balancing work and personal time, more independence) then you’re probably ready to start with Amway.
Amway offers a low-risk way to start a business of your own. You don’t have to invest in stock and retail space like conventional businesses and nearly all products have a 100 % customer satisfaction guarantee.

Give yourself a little time to learn, practice and develop a customer base, and then decide how far you want to go. The potential is up to you – and Amway will be there for you every step of the way, from your first customer to your first bonus.

Achieve your goals as an Amway Business Owner!

START! Your future begins NOW!


Pietro, born 1959, Amway Business Owner, Antonella, born 1960, Amway Business Owner,
both with Amway since 1987

Start - Your future begins now

This website contains everything you need to know about Amway so you can make an informed decision about your future. You’ll learn about the philosophy, the products and the support available to every Amway Business Owner. When you’re ready, speak with the Amway Business Owner who invited you to the business. He or she will help you register your business and place your first order. Once you’ve tried these products for yourself, your recruiting Amway Business Owner can help show you how to demonstrate them to your first potential customers.

Welcome to the beginning of a new adventure. From now on you’re in charge! All you need is enthusiasm, energy and desire and Amway will provide the rest.