Amway (uk)

Perfect by nature: ARTISTRY™ essentials

As with nature, our skin is perfection in the making, a beautiful balance both delicate and strong. Realising this undeniable connection, scientists working with ARTISTRY products looked to nature when creating a line of skin care products that would work instinctively to provide healthy-looking skin with natural ingredients shown to be safe and effective.   A natural partnership For years, Edith Rehnborg watched her husband Carl’s intense work with plants and saw the potential of using natural ingredients to provide softer, healthier and more youthful-looking skin. In 1958, she made her dream a reality, launching Edith Rehnborg Cosmetics. Her successful line of naturally-inspired skin care and cosmetics grew until 1973, when Amway purchased it and incorporated many of her products into the ARTISTRY brand. That marked the beginning of the synergistic relationship that still exists between the ARTISTRY brand and NUTRILITE™, the world’s leading* brand of vitamin, mineral and dietary supplements.

Today, scientists working with the ARTISTRY and NUTRILITE brands have advanced bioassay laboratory researching and are testing hundreds of botanicals as potential ingredients in new product formulations.

David Groh, a manager in the ARTISTRY and NUTRILITE New Technologies Group, views this unique collaboration as an advantage that no other cosmetics company can offer: “This relationship means we are able to leverage the NUTRILITE brand’s 75 years of experience with plant-based, natural materials, its scientists and its certified organic farms to develop unique ingredients for use in ARTISTRY products.”

The ARTISTRY essentials line is a perfect representation of what this powerful partnership has been able to achieve, bringing together the finest botanicals from nature with the most advanced minds in science. Martha Porter, Manager in Beauty Research and Development says, “ARTISTRY essentials have taken basic skin care to a new level, combining our knowledge of skin needs with our capabilities in developing exclusive botanical ingredients. These products represent the highest level of natural botanical extracts with proven skin benefits that our scientists have ever developed.”

Botanical ingredients, inspired skin care

ARTISTRY essentials represent much more than a simple combination of natural ingredients. Our team of scientists and botanists working with the NUTRILITE brand collaborated to search out purposeful botanicals that would optimally address each unique skin need. Only after testing and clinical studies showed skin benefits, were the final ingredients chosen. Specific focus was given to those that could be grown on our own certified organic farms. Nurturing each of these NUTRILITE ingredients from seed to skin care helps ensure not only the integrity of nature, but also the exceptional quality of every ARTISTRY essentials product and its ability to deliver the safest botanicals to meet the unique needs of every skin type.

* Based on 2009 sales, as supported by research conducted by Euromonitor International.