Amway (uk)

Founders' Fundamentals

Jay Van Andel and Rich DeVos outlined the ethical and operational standards that continue to guide both the company and its Amway Business Owners in all their activities from its inception. They are literally carved in stone outside Amway’s World Headquarters in Ada, Michigan, USA.

Amway will always support the fundamental FREEDOM of people to determine their own future, allowing them the time and resources to protect and nurture their FAMILY.

In addition, Amway will always offer HOPE to individuals and the opportunity to receive REWARD in proportion to their efforts.

Amway is as proud of these principles as it is of almost fifty years of business success. In fact, the two go hand in hand. Amway wholeheartedly believes that the strength of its business is due in large measure to the importance it attaches to these founding principles.