Europe & UNICEF
Under the umbrella of the One by One campaign, Amway in Europe proudly supports UNICEF, the United Nations Children’s Fund.
From September 2005 through December 2006, Amway, Amway direct sellers and employees raised the incredible amount of €800.000 to support UNICEF helping children around the world.
About two-thirds of the contributions were raised in cooperation with Amway direct sellers and in activities promoted by Amway direct sellers. Amway is very proud of the outstanding engagement Amway direct sellers and employees show in order to give as many children as possible a chance in life.
With about half of the money donated in 2006, Amway will support the work of UNICEF in Kilifi, one of the poorest districts at the coastal area of Kenya. UNICEF will use the Amway monies to reduce infant and maternal mortality in Kilifi. One goal will be to increase the number of children who sleep under mosquito nets from 6% to 60%, another to increase lifesaving immunization of children under one year from 40% to 70%.
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