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The foundation of our business

Proof of its success lies in the fact that today, more than 50 years after Amway was founded, the network has grown to over 3,000,000 Amway Business Owners worldwide and the company has never been stronger.

  • Relationships
  • Corporate Citizenship
  • Business Opportunity
  • Family of Brands

Relationships

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Relationships

Amway is built on the concept of relationship, which is rooted in the partnership between our founders. The relationships that exist among the founding families, employees and business owners are at the core of the company. Strong and reliable relationships are key to the Amway business model. Thanks to the relationships we develop with our customers, we are able provide excellent, highly convenient, customer service, based on personal conversations. Our business owners always take care of each person individually. Their profound product knowledge and appreciation of consumer needs allow them to personally address any questions costumers may have, whether about products or starting an Amway business.

Corporate Citizenship

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Corporate Citizenship

We acknowledge the personal worth in each individual. Amway is committed coroporate social responsibility. We believe in our responsibility to be good citizens in the communities where we live and work. Our employees and business partners are actively committed worldwide to helping to make a difference.
Amway One by One™ Campaign for Children was initiated in 2003 and has donated more than 112 million US Dollars to difference causes since 2003.

Business Opportunity

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Business Opportunity

Amway is an advocate of freedom and free enterprise. The Amway business opportunity offers every person the chance to build their own, independent, business and to succeed based on their individual ambitions. Amway supports its business owners through a fair compensation plan and a strong family of high quality product lines. The Amway Academy offers e-learning courses, web presentations and personal training courses. In 2010, Amway Academy distributed more than 3,000 certificates across Europe.

Click here to register as Business Owner

Family of Brands

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Family of Brands

Split into nutrition, beauty and home care categories, we offer a diverse portfolio of high qaulity products. Our brands NUTRILITE™, ARTISTRY™, beautycycle™ and AMWAY HOME™ contribute to personal well-being and delight consumers. These brands form the foundation on which Amway Business Owners build their business.